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Are Meta Keywords Dead?

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I just came back from a long weekend holiday, again. I did not check my emails during the vacation because I wanted to  dedicate my whole time to my family.

When we arrived home last night, I’d checked my emails and one subject line,  “Are Meta Keywords Dead”?, caught my attention. I thought it was a spam since it was Halloween the previous day.  However, the email that I received came from a fellow blogger, who is starting to tweak her blog  for search engine optimization purposes. Additionally, she asked me  how important meta keywords are and if they are still relevant since most of the websites and blogs are still using it.

Meta Keywords Tag

In September 2009, Google announced that they don’t use meta keywords tag anymore in their web search. Barely, less than a month Yahoo announced that meta keywords tag receives the lowest ranking signal in their algorithm. Words that appear in the body, title, description are more valuable in ranking a specific page.

Bing, the Microsoft search engine, on the other hand is still using the meta keywords tag but not for ranking purposes. According to Duane Forrester, a Senior Product Manager for Bing, they are using meta keywords tag to as a signal for finding spammers.

If Google is not using meta keywords tag anymore, while Yahoo sometimes is using it if other signals are not present, and Bing is using it as part of their signal in looking for spammers, then the question remains — is it safe to use meta keywords tag? And if it is safe, what is the most appropriate format? What if you have already in your blog or website,  will you panic and get rid of it?

We cannot deny the fact that Google, Yahoo and Bing are the top 3 major search engines out there. We must listen to what they say. And since, no one from these three mentioned the use of meta keywords tag will get your site banned, then it is safe to conclude that yes you can still use meta keywords tag. What they really don’t like is “stuffing” your blog with keywords, specially those not related to the content of your page.

One of the search engine optimization techniques that I’ve learned when it comes to meta keywords tag is to use the tag itself within the content or body of the page. If you plan to keep using keywords, use it only once on the meta keywords tag and use the same keyword on the first paragraph of your  content, in the middle of the body and at the last paragraph.  One more thing, limit the keywords to not more than 10.

So are you still going to use meta keywords tag? Let me know your thoughts on this subject.

 


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